Coleen McLoughlin, footballer’s fiancée and the U.K’s newest style-setter, is on a mission to find naturally beautiful women to go head to head against professional models in the hope of becoming the face of eight different major brands.

In each hour-long episode of Coleen’s Real Women, fashion producer Camilla Johnson-Hill joins the search, scouring the streets of England to find the perfect real women. Once chosen, the girls receive makeovers from Coleen’s team of experts and start building a portfolio for their final casting call. Will a natural beauty beat out the working models?